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A new Brand Ambassador

To capitalise and build on a successful period of growth, United Trust Bank (UTB) recognised they would need to develop a marketing strategy that would both leverage and further elevate their existing brand. What could be done to make their brand more distinctive and accessible to a growing audience and yet personal to their business? What were their key brand attributes and how could they be given a personality and character that would connect with their market across a range of channels?

Read our Case Study