We combine creative ideas, strategy and technology to deliver integrated digital solutions; whether it’s a simple e-shot or a full blown customer marketing campaign. To achieve a successful online marketing campaign, your key messages should be placed on multiple internet channels. You need to consider your web presence and if it can be easily found by search engines as people will be more likely to do business with companies that stand out amongst the competition. It is also advisable to consider online advertising and Pay Per Click (PPC) to attract interest.
By using social media networks your business offering will be shared by those who interact socially online and by those who are keen to share their interests and preferences and influence others. As well as communicating directly with your prospects and existing customers in email, your marketing messages need to find their way onto networks, blogs, podcasts, social groups and communities. Together, this can be a powerful ‘marketing mix’ that needs to be available for all mobile devices and tablets and should be tracked, monitored and analysed in order to see the true return on investment.
In recent years, inbound marketing has proved to be the most effective marketing method for doing business online. The focus is on creating quality content that will make people gravitate towards your company and your products and services. The content must be in tune with your customer’s interests. This means that they will be naturally attracted to your offering, making it easier to convert the online relationship into a new business opportunity. We recognise that sharing content specifically designed to appeal to your target audience is a powerful selling tool. It can also help to engage and retain existing customers.
At Blaze Communication, we also integrate the latest technology into our integrated campaigns developing Near Field Communication (NFC) printed campaign materials, read more about this here.
‘Content is king’ with all forms of e-mail and direct marketing. Be sure to populate your marketing communications with relevant and valuable content. Search Engines drive the internet. If you are to grow your business online then you are probably going to depend on the major search engines. Having a high placement on search engine ranking pages can drive tremendous growth and it is well worth investing in Search Engine Optimisation (SEO). Search engines deliver relevant content to the user / visitor, so your content must contain the key words and phrases necessary to be highly placed and therefore easily found.