‘The robots are coming,’ is usually a cue for everyone to run around screaming and hiding for their lives. However, in the modern world of marketing we take a calmer and more balanced view. In this blog, we look at the key changes that AI will bring to new business acquisition and how these will… Read more »
Brand Authority; the No1 SEO metric you need to know about Getting discovered by people on Google has always been a slightly mysterious affair. Some swear by it and others see it as nothing more than the ultimate snake oil from the marketeer’s apothecary. The bottom line, however, is that high volumes of targeted traffic… Read more »
With UK households facing another squeeze on their incomes, money will be on everyone’s mind in 2018. The rise in cost-conscious consumers, coupled with more and more disruptive financial services technologies, means that – for some – harvesting new business will be a bigger challenge than ever. So, with the Big Squeeze upon us, what… Read more »
From the 25th May 2018, data-protection is going to become more important than ever before. GDPR (General Data Protection Regulation) is a new EU-wide directive that comes into force on this date. Anyone caught not playing by the rules could soon find themselves in hot water. The bottom line: Your organisation must be able to… Read more »
When it comes to B2B marketing techniques, everyone will have their favourite channel. Some swear by online advertising, others by email marketing, some even like to stick to good old fashioned direct mail. In this blog we share over 20 years’ of B2B lead generation expertise, and tell you the single biggest marketing trick that… Read more »
The Financial Services industry is facing an era of unprecedented disruption and, as our research shows, most firms are ill-equipped to meet the challenge. The bottom line: Marketing has changed more in the last two years than it has in the previous 50. To make matters worse, technology is moving at such a pace that… Read more »
In our previous blogs we’ve looked at the lead gen strategies used by FTSE 250 companies as well as some of the common pitfalls to avoid in B2B marketing. This time we are taking a much deeper look at one of the most effective, but also misunderstood, B2B marketing strategies: Content Marketing. If you’re unsure… Read more »
Enfield’s manufacturing heritage has long been part of our DNA MFM (marketing for manufacturing) is one of the core specialisms we offer. It’s based on our long and proud association with Enfield and its illustrious manufacturing past. We’re not just talking the talk. We are one of a handful of integrated marketing agencies to have… Read more »
In our last blog post – How to generate leads like FTSE 250 company, we looked at how leading companies deploy integrated marketing tactics to deliver a healthy lead pipeline. The key take-away was that a consistent flow of B2B leads can only come from a joined-up multi-channel marketing strategy, rather than relying on just… Read more »
Are you confused about SEO? You’re not alone. It seems that every year the job of understanding how to get the best out of your websites becomes harder. From endless Google updates to a whole avalanche and conflicting thoughts and opinion online, many businesses simply don’t know which way to turn when it comes to… Read more »
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