From the 25th May 2018, data-protection is going to become more important than ever before. GDPR (General Data Protection Regulation) is a new EU-wide directive that comes into force on this date. Anyone caught not playing by the rules could soon find themselves in hot water. The bottom line: Your organisation must be able to […]Continue Reading


The Financial Services industry is facing an era of unprecedented disruption and, as our research shows, most firms are ill-equipped to meet the challenge. The bottom line: Marketing has changed more in the last two years than it has in the previous 50. To make matters worse, technology is moving at such a pace that […]Continue Reading


In our previous blogs we’ve looked at the lead gen strategies used by FTSE 250 companies as well as some of the common pitfalls to avoid in B2B marketing. This time we are taking a much deeper look at one of the most effective, but also misunderstood, B2B marketing strategies: Content Marketing. If you’re unsure […]Continue Reading


In our last blog post – How to generate leads like FTSE 250 company, we looked at how leading companies deploy integrated marketing tactics to deliver a healthy lead pipeline. The key take-away was that a consistent flow of B2B leads can only come from a joined-up multi-channel marketing strategy, rather than relying on just […]Continue Reading


When it comes to B2B marketing techniques, everyone will have their favourite channel. Some swear by online advertising, others by email marketing, some even like to stick to good old fashioned direct mail. In this blog we share over 20 years’ of B2B lead generation expertise, and tell you the single biggest marketing trick that […]Continue Reading


Are you confused about SEO? You’re not alone. It seems that every year the job of understanding how to get the best out of your websites becomes harder. From endless Google updates to a whole avalanche and conflicting thoughts and opinion online, many businesses simply don’t know which way to turn when it comes to […]Continue Reading


We all know someone who has been affected by cancer, so it makes perfect sense to the team here at Blaze that we carry out pro bono design and marketing support for the University College Hospital Cancer Fund in partnership with Saracens Rugby Club. With UCH partnering up with Saracens by becoming their Charity Partner […]Continue Reading


With all the doom and gloom surrounding our relationship with Europe, you’d be forgiven for forgetting that it is by far our largest trading partner; unless you’re a UK manufacturer of course. Many of our manufacturing clients, far from wanting to get away from Europe, are constantly looking at new and innovative ways to grow […]Continue Reading


YouTube is the World’s 2nd largest search engine after Google, with over a billion monthly users. More than 100 hours of video are uploaded every minute, so getting your video seen above other similar ones does take a bit of experience. How to get YouTube videos to outrank your competition How can you optimise your […]Continue Reading


People are calling it “mobilegeddon” – the move by Google to recognise when a site is responsive. If a site is not “mobile friendly” (mostly means responsive, ie. adapts for both small and large devices), it will be ranked lower starting from today (April 21st). This is how a result will show on mobile devices: […]Continue Reading