Rapid Addition

A brand refresh and new website for a global leading provider of high-performance trading technology, serving global financial institutions with ultra-low latency messaging solutions.

THE CHALLENGE THE SOLUTION WHAT WE DELIVERED THE RESULTS

THE CHALLENGE

After more than six years of collaboration, Rapid Addition approached Blaze with a brief to refresh their online presence and bring it in line with the evolving standards of their competitive, tech-forward sector. The goal was to enhance user experience and visual impact, and required a seamless migration of almost 10 years’ worth of legacy content (without loss of SEO visibility).

THE SOLUTION

Blaze collaborated with Rapid Addition to complete a website redesign and build, creating a more modern, structured, and user-friendly experience across all devices. At the same time, we worked in tandem to evolve their brand guidelines, introducing a new colour palette, updated typography, and fresh imagery that better reflected the company’s growth and innovation.

Behind the scenes, technical precision was key. From SEO migration to content mapping, every step was carefully, to protect search visibility and deliver seamless continuity.

The project required:

  • Website redesign and development
  • UX consideration and information architecture
  • SEO protection and migration
  • Brand refinement and visual guideline updates
  • Project management and launch support

WHAT WE DELIVERED

  • A slick, responsive website in sync with the industry
  • A cleaner, more navigable user journey for key customer types
  • A visual brand refresh of the site and other core communications
  • Retained SEO authority
  • A smooth, on-time launch despite tight turnarounds

THE RESULTS

The new Rapid Addition website reflects their position as a confident, global player in financial technology. With refreshed visuals, stronger UX, and performance-led build quality, the platform now supports their marketing, sales and partner teams more effectively.

UTB stats

Everything seems perfect, thank you so much for the amazing website – I appreciate you greatly! Please extend our thanks to the team involved 💕
Loreta Marketing Manager, Rapid Addition

WHY BLAZE?

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We worked flexibly to evolve the brand alongside technical development
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We applied deep digital expertise to protect and enhance SEO integrity
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We delivered a fully responsive site that performs seamlessly across devices
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We balanced creative interpretation with precise technical execution

Ready to

UPGRADE YOUR DIGITAL PRESENCE?

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