News and Insights

What is Answer Engine Optimisation (AEO)?

Answer Engine Optimisation (AEO) is the practice of structuring content so AI answer engines — ChatGPT, Google AI Overviews, Perplexity and Claude — can extract, trust and cite it directly inside their responses. Where SEO optimises for ranking a page, AEO optimises for being included in the answer itself, before a user ever reaches your site.

AI marketing already operates inside most B2B marketing stacks. For regulated industries the challenge is not adoption but control. The safest approach is to use AI for analysis, reporting and content repurposing while keeping strategy, compliance and final approval human led to protect accuracy, trust and regulatory standards.