Rockstead
From Guidelines to Go-Live, in just five weeks
A brand roll out and launch event for the longest running specialist supplier of risk consultancy and management services in the market.
THE CHALLENGE
As a long-standing Blaze client since 2011, Rockstead approached us for the redesign and build of their corporate website to align with a new brand identity that had been developed by their Brand Strategist. The project needed to be completed in time for the company’s brand relaunch at a major industry expo in Barcelona – within just five weeks from start to finish.
The brief was clear: apply newly supplied brand guidelines with precision, create a technically sound and fully responsive site, and contribute input on content, structure and UX where required. The project spanned 9 top-level pages, 4 unique case study pages, plus multiple custom content layouts, with complex curved line graphics.
THE SOLUTION
Blaze took the lead on interpreting the brand identity digitally, delivering a clean, modern site that reflected Rockstead’s professional positioning while integrating distinctive curved graphic lines across all breakpoints and devices… a technical challenge our development team solved with care.
Alongside the website build, we designed visuals for a new exhibition stand and supporting literature, managing the end-to-end production to ensure consistency across every touchpoint at launch.
The project required:
- Website design and development
- UX consultation and page planning
- Technical implementation of complex design elements
- Exhibition stand design and production
- Brand-aligned marketing literature
- Ongoing creative and digital support
WHAT WE DELIVERED
- A brand-new, responsive corporate website in under five weeks
- Seamless integration of curved graphic elements across all devices
- Achieved a Lighthouse SEO score of 92, strengthening search visibility
- Secured a Best Practices score of 100, validating technical robustness
- Produced exhibition graphics for the Barcelona event, covering a curved pop-up stand, two roller banners, branded tablecloth, and a counter table and wrap, with collateral including business cards, tri-fold pen slit leaflets, and name badges for ABS Barcelona event
- Long-term creative continuity across Rockstead’s marketing output
THE RESULTS
Rockstead’s refreshed brand was successfully launched to industry peers at a key European expo, supported by a visually striking and technically robust web presence. With Blaze’s creative and digital team behind the scenes, Rockstead continues to deliver a consistent, credible brand experience online and off.
Having worked with your team over a number of years, we regard you as trusted partners and fully expected you to deliver on what was a challenging project. Of course you came through with a quality job on time. We are delighted with the results.
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