United Trust Bank
United, we go further
A full-spectrum brand roll out for one of the UK’s leading and award-winning specialist banks
THE CHALLENGE
Our client United Trust Bank had just undergone a full strategic rebrand with independent brand agency, Saboteur. With the brand positioning, visual identity, and tone of voice defined, they needed a delivery partner who could bring the new look and feel to life.
Working in close partnership with Saboteur, Blaze was appointed to rebrand their full suite of marketing communications, comprising over 300+ individual deliverables across digital, print, and internal channels ready for launch. This was coupled with a centrepiece requirement of a high specification, secure and effective website which needed to be delivered in an extremely tight time window to meet the bank’s strategic objectives.
THE SOLUTION
Embracing the new brand guidelines and messaging framework, Blaze became an extension of the UTB team – interpreting, adapting, creating and delivering assets that would make the new brand tangible, consistent, and powerful.
From day one, this was a project built on close collaboration. To ensure accuracy, speed, and creative cohesion, we liaised daily with Saboteur and with multiple stakeholders across UTB’s marketing, compliance, and product teams.
We continue to manage UTB’s operational marketing requirements and online presence, further embedding the brand and supporting their growth objectives.
WHAT WE DELIVERED
Digital
- Technical build and implementation of a fully responsive website with 450+ pages, optimised for speed and SEO (average score 95/100)
- Secure hosting, performance optimisation, and CMS integration
- HTML emails, intranet visuals, and digital advertising assets
Design & Print
- Over 350 pages of product literature, customer forms and stationery.
- Investor and customer-facing documents including Report & Accounts
- PowerPoint presentation templates and internal comms graphics
Campaign & Brand Activation
- Ad creative across trade press and digital formats
- Exhibition and stand graphics for 2 major industry Expos, 1 x leading financial awards ceremony and dozens of Trade Shows & Roadshow events
- 25+ Promotional items and onboarding materials for internal launch
THE RESULTS
Blaze delivered creative solutions that were not only engaging, but fully aligned with the bank’s regulatory and operational requirements. We were trusted to take a defined identity and translate it into day-to-day, real-world marketing outputs.
A BIG thank you to all of you for getting is to this point. I know how much hard work has been done to make it seem this seamless. The new website also looks really good! There is no doubt that United you have helped us to go further.
WHY BLAZE?
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