• About Us
    • About the agency
    • Brand elevation
    • Web design and development
    • Graphic design and print
    • Content strategy and SEO
    • Financial Services Marketing
    • Manufacturing
  • Our work
  • Case Studies
  • Blaze Blog
  • Contact Us
CLOSE

Mon - Fri 9am - 6pm

Contact +44 (0)20 8360 8244

  • About Us
    • About the agency
    • Brand elevation
    • Web design and development
    • Graphic design and print
    • Content strategy and SEO
    • Financial Services Marketing
    • Manufacturing
  • Our work
  • Case Studies
  • Blaze Blog
  • Contact Us

United Trust Bank

A new Brand Ambassador

To capitalise and build on a successful period of growth, United Trust Bank (UTB) recognised they would need to develop a marketing strategy that would both leverage and further elevate their existing brand. What could be done to make their brand more distinctive and accessible to a growing audience and yet personal to their business? What were their key brand attributes and how could they be given a personality and character that would connect with their market across a range of channels?

 

 

How this was achieved

It’s a well known fact that most successful brands appeal to their audience because they work on an emotional level. Our research revealed that imagery from the animal kingdom emotionally engaged audiences and allowed positive associations to be made with the brand. With this in mind, we set about aligning UTB values of understanding, knowledge and expertise with the positive attributes of a powerful visual entity. We created a new brand ambassador for UTB in the form of European Eagle Owl. Distinctive, intelligent and expert in its field, the owl worked perfectly with UTB’s core strapline ‘we understand’ and provided great scope as a visual metaphor to convey key themes and values.

The outcome

Over the last 12 months UTB’s new brand ambassador has helped to successfully elevate their brand across many channels. Core values of clear vision, intelligence and flexibility have been conveyed in trade and online advertising and is very much in evidence across a new website, corporate brochure, product literature and show stand graphics. The owl has become synonymous with UTB both in terms of brand recognition and of supporting brand values.

  • About the agency
  • Blaze Blog
  • Case Studies
  • Work with us
  • Brand elevation
  • Graphic Design and Print
  • Web design and development
  • Content strategy and SEO
  • Contact Us
  • Privacy Notice

© 2023 Blazecommunication.

Get in touch

Pop us a quick message with your email and we'll get right back to you, or give us a call on the number below.

Thanks for stopping by!

    [text* your-name placeholder "Name" akismet:author][email* your-email placeholder "Email" akismet:author_email]

    +44 (0)20 8360 8244 hot@blazegroup.co.uk