ArchivesMarch, 2014


Working in an agency has taught me the true value of a good brief. But how can it get the client a better price for their marketing communciation materials?Continue Reading


Copywriting is a job that most marketers are asked to do, and in many cases without much training or experience. Luckily, it just so happens that recently I learnt a useful trick to help produce engaging copy relevant to your target market.Continue Reading


Read a teenager’s view of social media advertising – are they seeing what you want them to see?Continue Reading


So you’ve spent weeks and weeks preparing your website and it’s ready to go live. But… STOP!! Here is our checklist of key points you should consider before asking your web developers to set your new site live.Continue Reading


We had an interesting conversation with a client last week and during it he posed a question that got me stumped – what’s the difference between marketing and sales?Continue Reading


How should a marketer select the correct event for their organisation from the plethora of opportunities out there? This is what we recommend to our clients…Continue Reading


Simply, you don’t like the design delivered by your agency and now you have to let them know. As an account manager at an agency, I’ve been on the receiving end of this conversation and as a marketing manager in a previous life, I’ve also been the instigator. It doesn’t have to be an awkward conversation, so don’t fear it.Continue Reading