Before the rise of the ‘pop-up’ store, there was the trade show. Attending the Southampton Boat Show last week highlighted the scale of the effort involved in creating significant trade venues and their importance to business. Despite the rise of technology, trade exhibitions offer businesses that long-valued human interaction of meeting face to face and… Read more »
Email is a fantastic medium for the marketer, low in cost, fast responses and easily trackable – what’s not to like? Yet, although this medium has many advantages, its immediacy can often be its downfall.
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