Category: Digital Marketing

Brand Authority

Brand Authority; the No1 SEO metric you need to know about Getting discovered by people on Google has always been a slightly mysterious affair. Some swear by it and others see it as nothing more than the ultimate snake oil from the marketeer’s apothecary. The bottom line, however, is that high volumes of targeted traffic… Read more »

Will your brand withstand the ‘Big Squeeze’ stress test?

With UK households facing another squeeze on their incomes, money will be on everyone’s mind in 2018. The rise in cost-conscious consumers, coupled with more and more disruptive financial services technologies, means that – for some – harvesting new business will be a bigger challenge than ever. So, with the Big Squeeze upon us, what… Read more »

Is your business ready for its biggest challenge yet?

The Financial Services industry is facing an era of unprecedented disruption and, as our research shows, most firms are ill-equipped to meet the challenge. The bottom line: Marketing has changed more in the last two years than it has in the previous 50. To make matters worse, technology is moving at such a pace that… Read more »

The Top Five SEO Myths of 2016

Are you confused about SEO? You’re not alone. It seems that every year the job of understanding how to get the best out of your websites becomes harder. From endless Google updates to a whole avalanche and conflicting thoughts and opinion online, many businesses simply don’t know which way to turn when it comes to… Read more »

Help Blaze tackle cancer at Wembley Stadium on April 16th

We all know someone who has been affected by cancer, so it makes perfect sense to the team here at Blaze that we carry out pro bono design and marketing support for the University College Hospital Cancer Fund in partnership with Saracens Rugby Club. With UCH partnering up with Saracens by becoming their Charity Partner… Read more »

Expanding into Europe; how our manufacturer broke new markets

expanding sales in europe

With all the doom and gloom surrounding our relationship with Europe, you’d be forgiven for forgetting that it is by far our largest trading partner; unless you’re a UK manufacturer of course. Many of our manufacturing clients, far from wanting to get away from Europe, are constantly looking at new and innovative ways to grow… Read more »