Any marketer’s job description requires ‘a skilled multitasker’, somebody who is able to work on many projects at once, who can do many things at once. I’m sure I’m not alone in enjoying working in this way, it makes me feel efficient, it makes me feel capable and it makes me feel in control… most of the time!
Working in an agency has taught me the true value of a good brief. But how can it get the client a better price for their marketing communciation materials?
Read a teenager’s view of social media advertising – are they seeing what you want them to see?
We had an interesting conversation with a client last week and during it he posed a question that got me stumped – what’s the difference between marketing and sales?
To ensure your email communications perform well we suggest keeping the process fresh. By this we don’t mean overhauling your design every quarter, but that a little regular tinkering here and there can make all the difference. Here are five ways you can tinker with your email campaigns to improve performance.