When you’re producing your marketing budget and looking at design costs, do you consider your imagery needs? When you produce a brief for a designer do you consider the type of imagery you’d like to use?
Category: Graphic design & print
The secret to cohesive branding for SMEs
We often have new start up clients come to us requesting a ‘brand’ and more often than not what they mean is simply ‘logo’. This isn’t in itself wrong, all companies require a logo – and we’re pretty damn good at producing them! But it’s important that before a logo is even considered, the new brand identity is clearly developed to ensure that all future communications can work together to produce a cohesive and clear brand message.
Plain sailing – why exhibitions are still great for your business
Before the rise of the ‘pop-up’ store, there was the trade show. Attending the Southampton Boat Show last week highlighted the scale of the effort involved in creating significant trade venues and their importance to business. Despite the rise of technology, trade exhibitions offer businesses that long-valued human interaction of meeting face to face and… Read more »
6 top tips to stretch your marketing budget
Our clients often ask us how they can get more from their marketing budgets. We have plenty of tricks up our sleeves to help you stretch your budget that little bit further and here are our top 6 ways to get more for your money
Direct mail, one size doesn’t fit all!
Direct mail, one size doesn’t fit all!
6 Steps to Effective Direct Mail
Clients often come to us to ask how they can get the most from their direct mail campaigns so we’ve compiled our 6 steps to direct mail for you. 1 Effective Data Data is paramount to a successful direct mail campaign. It doesn’t matter how effectively the letter was written or how cleverly designed your… Read more »
How does giving a good brief get you a better price?
Working in an agency has taught me the true value of a good brief. But how can it get the client a better price for their marketing communciation materials?
How do you define the difference between sales and marketing?
We had an interesting conversation with a client last week and during it he posed a question that got me stumped – what’s the difference between marketing and sales?
What should you consider before committing to exhibiting? Six questions to help you choose the right event for your company
How should a marketer select the correct event for their organisation from the plethora of opportunities out there? This is what we recommend to our clients…
What do you do when you don’t love the design your agency delivers?
Simply, you don’t like the design delivered by your agency and now you have to let them know. As an account manager at an agency, I’ve been on the receiving end of this conversation and as a marketing manager in a previous life, I’ve also been the instigator. It doesn’t have to be an awkward conversation, so don’t fear it.
Download our showcase
We know you haven’t got time to rummage through lots of examples of our work, so we’ve just put a few items here to give you a feel for what we can do.
