When you’re producing your marketing budget and looking at design costs, do you consider your imagery needs? When you produce a brief for a designer do you consider the type of imagery you’d like to use?

As much as we hate saying things like this… no matter how good the design is, bad photography will only ever produce a below-standard job. Of course, we have tricks of the trade up our sleeves to improve poor photography, we can manipulate an image to increase the depth of field or we can even use clever  ways of displaying ‘homemade photography’ to make the most of their snapshot appeal, but we do it in the knowledge that what we’re producing could be taken into another league if only it had the right imagery.

This is one area of a project that clients often want to save money on and at first glance it’s easy to see why, the cost of commissioning a photographer for a day’s shoot and the associated post-production fees can certainly make that dusty CD of pictures your colleague took two years ago look very attractive!

But do not despair, commissioning a photographer is not the only route. There a wide range of royalty free images available that may just have the very thing you’re looking for and all of a sudden professional photography could be within your budget.

Of course, the disadvantage of buying ‘off-the-shelf’ is that you have limited input into what the image contains, this is no problem if you’re looking for a shot of a business meeting or a good handshake, but some areas are seriously under-represented.

Our advice to you is NEVER EVER scrimp on photography, there are some areas in design where you can save money but by using poorly produced photography is false economy which will be to the detriment of your marketing communications and even worse, your brand.

Here’s some great sites we’ve worked on and for which a photography budget was allocated, do you see the added value?

Westminster Advisers

UTB bank

Want to learn more about how we can improve your brand identity and image?
Let’s get together and explore the potential.

Contact us on +44 (0)20 8360 8244