When you’re producing your marketing budget and looking at design costs, do you consider your imagery needs? When you produce a brief for a designer do you consider the type of imagery you’d like to use?
We often have new start up clients come to us requesting a ‘brand’ and more often than not what they mean is simply ‘logo’. This isn’t in itself wrong, all companies require a logo – and we’re pretty damn good at producing them! But it’s important that before a logo is even considered, the new brand identity is clearly developed to ensure that all future communications can work together to produce a cohesive and clear brand message.
Before the rise of the ‘pop-up’ store, there was the trade show. Attending the Southampton Boat Show last week highlighted the scale of the effort involved in creating significant trade venues and their importance to business. Despite the rise of technology, trade exhibitions offer businesses that long-valued human interaction of meeting face to face and… Read more »
Our clients often ask us how they can get more from their marketing budgets. We have plenty of tricks up our sleeves to help you stretch your budget that little bit further and here are our top 6 ways to get more for your money
Direct mail, one size doesn’t fit all!
Clients often come to us to ask how they can get the most from their direct mail campaigns so we’ve compiled our 6 steps to direct mail for you. 1 Effective Data Data is paramount to a successful direct mail campaign. It doesn’t matter how effectively the letter was written or how cleverly designed your… Read more »
Working in an agency has taught me the true value of a good brief. But how can it get the client a better price for their marketing communciation materials?
We had an interesting conversation with a client last week and during it he posed a question that got me stumped – what’s the difference between marketing and sales?
How should a marketer select the correct event for their organisation from the plethora of opportunities out there? This is what we recommend to our clients…
Simply, you don’t like the design delivered by your agency and now you have to let them know. As an account manager at an agency, I’ve been on the receiving end of this conversation and as a marketing manager in a previous life, I’ve also been the instigator. It doesn’t have to be an awkward conversation, so don’t fear it.