People are calling it “mobilegeddon” – the move by Google to recognise when a site is responsive. If a site is not “mobile friendly” (mostly means responsive, ie. adapts for both small and large devices), it will be ranked lower starting from today (April 21st). This is how a result will show on mobile devices:… Read more »
Category: Web design & build
Importance of good photography in design
When you’re producing your marketing budget and looking at design costs, do you consider your imagery needs? When you produce a brief for a designer do you consider the type of imagery you’d like to use?
Refine your twitiquette – Top Ten Twitter Tips for businesses
We never expected to fall head over heels in love with a social media platform, especially one that restricts us verbose marketers to just 140 characters! Read our Top Ten Twitter Tips for businesses.
How to write web copy for SEO
How do you go about keeping both your customers and search engines happy with your website copy?
6 top tips to stretch your marketing budget
Our clients often ask us how they can get more from their marketing budgets. We have plenty of tricks up our sleeves to help you stretch your budget that little bit further and here are our top 6 ways to get more for your money
We’re seeing many of our clients wanting to try out new marketing communications tools. One of the most popular at the moment is SEO, Search Engine Optimisation. We’ve been offering this service for years now, and without wanting to blow our own trumpet we’re pretty darn good. Many clients come to Blaze wanting to improve… Read more »
A Beginner’s Guide to Blogging
As you may know, this year we set ourselves a new year’s challenge to practice what we preach and get busy with the blogging. Now after two months of blogging we thought we’d share our beginner’s findings with you.
How does giving a good brief get you a better price?
Working in an agency has taught me the true value of a good brief. But how can it get the client a better price for their marketing communciation materials?
Ten questions to help you write engaging copy
Copywriting is a job that most marketers are asked to do, and in many cases without much training or experience. Luckily, it just so happens that recently I learnt a useful trick to help produce engaging copy relevant to your target market.
What are the most important things to check before setting your website live?
So you’ve spent weeks and weeks preparing your website and it’s ready to go live. But… STOP!! Here is our checklist of key points you should consider before asking your web developers to set your new site live.