ArchivesCategory: Latest News


In our previous blogs we’ve looked at the lead gen strategies used by FTSE 250 companies as well as some of the common pitfalls to avoid in B2B marketing. This time we are taking a much deeper look at one of the most effective, but also misunderstood, B2B marketing strategies: Content Marketing. If you’re unsure […]Continue Reading


In our last blog post – How to generate leads like FTSE 250 company, we looked at how leading companies deploy integrated marketing tactics to deliver a healthy lead pipeline. The key take-away was that a consistent flow of B2B leads can only come from a joined-up multi-channel marketing strategy, rather than relying on just […]Continue Reading


When it comes to B2B marketing techniques, everyone will have their favourite channel. Some swear by online advertising, others by email marketing, some even like to stick to good old fashioned direct mail. In this blog we share over 20 years’ of B2B lead generation expertise, and tell you the single biggest marketing trick that […]Continue Reading


Are you confused about SEO? You’re not alone. It seems that every year the job of understanding how to get the best out of your websites becomes harder. From endless Google updates to a whole avalanche and conflicting thoughts and opinion online, many businesses simply don’t know which way to turn when it comes to […]Continue Reading


We all know someone who has been affected by cancer, so it makes perfect sense to the team here at Blaze that we carry out pro bono design and marketing support for the University College Hospital Cancer Fund in partnership with Saracens Rugby Club. With UCH partnering up with Saracens by becoming their Charity Partner […]Continue Reading


With all the doom and gloom surrounding our relationship with Europe, you’d be forgiven for forgetting that it is by far our largest trading partner; unless you’re a UK manufacturer of course. Many of our manufacturing clients, far from wanting to get away from Europe, are constantly looking at new and innovative ways to grow […]Continue Reading


We never expected to fall head over heels in love with a social media platform, especially one that restricts us verbose marketers to just 140 characters! Read our Top Ten Twitter Tips for businesses.Continue Reading


Before the rise of the ‘pop-up’ store, there was the trade show. Attending the Southampton Boat Show last week highlighted the scale of the effort involved in creating significant trade venues and their importance to business. Despite the rise of technology, trade exhibitions offer businesses that long-valued human interaction of meeting face to face and […]Continue Reading


Agency life is a fast paced, exciting environment to be in and you never know what’s coming your way next, we’re creating this blog so that you can take a sneaky peek into the daily life of your favourite marketing communications agency.Continue Reading


We provide a good home for creative, focused people who want to succeed. With that in mind, we have an exciting position available in our digital department. We are looking for another friendly, talented SEO/PPC professional in North London who has experience in creating and managing campaigns on medium to large websites. A large part […]Continue Reading