Clients often come to us to ask how they can get the most from their direct mail campaigns so we’ve compiled our 6 steps to direct mail for you. 1 Effective Data Data is paramount to a successful direct mail campaign. It doesn’t matter how effectively the letter was written or how cleverly designed your… Read more »
Any marketer’s job description requires ‘a skilled multitasker’, somebody who is able to work on many projects at once, who can do many things at once. I’m sure I’m not alone in enjoying working in this way, it makes me feel efficient, it makes me feel capable and it makes me feel in control… most of the time!
Working in an agency has taught me the true value of a good brief. But how can it get the client a better price for their marketing communciation materials?
Copywriting is a job that most marketers are asked to do, and in many cases without much training or experience. Luckily, it just so happens that recently I learnt a useful trick to help produce engaging copy relevant to your target market.
Read a teenager’s view of social media advertising – are they seeing what you want them to see?
So you’ve spent weeks and weeks preparing your website and it’s ready to go live. But… STOP!! Here is our checklist of key points you should consider before asking your web developers to set your new site live.
We had an interesting conversation with a client last week and during it he posed a question that got me stumped – what’s the difference between marketing and sales?
How should a marketer select the correct event for their organisation from the plethora of opportunities out there? This is what we recommend to our clients…
Simply, you don’t like the design delivered by your agency and now you have to let them know. As an account manager at an agency, I’ve been on the receiving end of this conversation and as a marketing manager in a previous life, I’ve also been the instigator. It doesn’t have to be an awkward conversation, so don’t fear it.
To ensure your email communications perform well we suggest keeping the process fresh. By this we don’t mean overhauling your design every quarter, but that a little regular tinkering here and there can make all the difference. Here are five ways you can tinker with your email campaigns to improve performance.