Author: Blaze Digital

Expanding into Europe; how our manufacturer broke new markets

expanding sales in europe

With all the doom and gloom surrounding our relationship with Europe, you’d be forgiven for forgetting that it is by far our largest trading partner; unless you’re a UK manufacturer of course. Many of our manufacturing clients, far from wanting to get away from Europe, are constantly looking at new and innovative ways to grow… Read more »

How to get YouTube videos to outrank your competition

YouTube is the World’s 2nd largest search engine after Google, with over a billion monthly users. More than 100 hours of video are uploaded every minute, so getting your video seen above other similar ones does take a bit of experience. How to get YouTube videos to outrank your competition How can you optimise your… Read more »

Are You Mobile Friendly?

People are calling it “mobilegeddon” – the move by Google to recognise when a site is responsive. If a site is not “mobile friendly” (mostly means responsive, ie. adapts for both small and large devices), it will be ranked lower starting from today (April 21st). This is how a result will show on mobile devices:… Read more »

Importance of good photography in design

When you’re producing your marketing budget and looking at design costs, do you consider your imagery needs? When you produce a brief for a designer do you consider the type of imagery you’d like to use?

The secret to cohesive branding for SMEs

We often have new start up clients come to us requesting a ‘brand’ and more often than not what they mean is simply ‘logo’. This isn’t in itself wrong, all companies require a logo – and we’re pretty damn good at producing them! But it’s important that before a logo is even considered, the new brand identity is clearly developed to ensure that all future communications can work together to produce a cohesive and clear brand message.

Create the perfect Linkedin profile

There are a number of Linked features that make it a truly exceptional business tool, and getting your head around these basics could make a huge difference to your results. So let’s take a look at the first and most important of these: making sure that you have the perfect LinkedIn profile. Fill in your… Read more »

Plain sailing – why exhibitions are still great for your business

Towergate Insurance exhibition and display solutions by Blaze Communication

Before the rise of the ‘pop-up’ store, there was the trade show. Attending the Southampton Boat Show last week highlighted the scale of the effort involved in creating significant trade venues and their importance to business. Despite the rise of technology, trade exhibitions offer businesses that long-valued human interaction of meeting face to face and… Read more »

12 simple tips for stress-free email marketing

Email marketing tips

Email is a fantastic medium for the marketer, low in cost, fast responses and easily trackable – what’s not to like? Yet, although this medium has many advantages, its immediacy can often be its downfall.

How to deliver a killer marketing brief

How to write a killer marketing brief

Follow our ten points to producing a killer brief and not only are you likely to get marketing communications that live up to your campaign aspirations, you’ll get it quicker and therefore, most likely, cheaper!